Communications to Scale Your Mission

A comprehensive strategic roadmap for your organization's brand, positioning, and messaging — built to guide your team's work for the next 12 to 18 months.

• 4–20 stakeholder interviews with leadership, program staff, and Board members, scaled to your organization's size
• Full audit of existing messaging across website, social, donor materials, and internal communications
• Strategic brand and messaging framework, including positioning statement, key messages, and tone/voice guide
• Digital channel strategy across website, social, and email, including content pillars and posting cadence
• Website structure and messaging recommendations to align your site with the broader brand strategy
• Analytics and reporting framework to track messaging performance over time
• 12–18 month roadmap with clear goals, sequencing, and success metrics
• Presentation to leadership or Board
• Messaging playbook and content pillars your team or contractors can execute against

For any organization coordinating messaging and storytelling across more than one team, program site, or partner — whether that's two locations or twenty — this engagement builds a lasting system rather than a one-time deliverable.

• Design of communication workflows between central leadership and program sites, chapters, or partner organizations, scaled to how many you have
• Story-gathering process and templates for collecting content consistently, even with a small or part-time team
• Staff and partner training materials and toolkits, adaptable across contexts and, where relevant, languages
• Lightweight governance structure for approvals, escalation, and quality control — sized to your team, not a large institution's
• Recommendations on tools, platforms, and templates that fit your actual budget and staffing
• Optional live training session with site, chapter, or partner-level staff

Strategic direction for campaigns tied to institutional moments, coalitions, or awareness days — sized for a single-organization push or a multi-partner coalition effort, with your team or contractors handling execution.

• Campaign strategy, core narrative, and key messaging
• Stakeholder mapping, from a simple internal list for a smaller campaign to full coalition and institutional partner mapping for larger efforts
• Timeline and sequencing plan tied to the relevant institutional moment or awareness date
• Channel plan across social, email, and press outreach, scaled to your team's capacity
• Talking points and media-ready messaging for spokespeople or leadership
• Strategic guidance through execution, including check-ins during the campaign window
• Post-campaign impact analysis and recommendations for future campaigns

Focused strategic support for executive and donor-facing communications — sized to fit a specific need rather than ongoing hours, whether that's a single presentation or an evolving donor relationship.

• Messaging and talking points for donor or Board meetings
• Corporate partnership and funder storytelling strategy, including renewal and stewardship narratives
• Individual and major donor communications, including cultivation and thank-you narratives
• Strategic framing and editing for a keynote, op-ed, or major speech
• Board deck strategy and narrative structure for key presentations
• Executive positioning support, including talking points for media inquiries or public appearances
• Annual report or impact report narrative strategy

A focused review of your current communications strategy and channels, with clear, prioritized recommendations — often the best starting point for a new partnership, and scaled to fit organizations of any size.

• Review of current strategy, channels, and materials against your organizational goals
• Audit of website, social media, email, and donor communications for consistency and effectiveness
• 3–8 stakeholder conversations with key internal team members, scaled to your organization's size
• Competitive or peer-organization scan to see how your messaging compares in your specific space
• Gap analysis identifying what's working, what isn't, and why
• Written report with clear, prioritized recommendations, sequenced by what to tackle first
• Presentation to leadership, with time for questions and discussion

A focused call (or two) for a specific question or decision — ideal when you need an outside strategic perspective without a full engagement. Typical situations include reviewing messaging ahead of a launch, evaluating two potential directions for a campaign, preparing to present a communications topic to your Board, or working through a specific challenge with the benefit of an outside perspective.

• Short intake questionnaire beforehand so the call time is spent on strategy, not background
• Scheduled 1–2 hour strategy session(s)
• Written summary and clear recommendations following the call
• Optional follow-up email exchange within one week of the session for clarifying questions

For needs that don't fit neatly into the categories above — a hybrid of services, a one-off project, or something specific to your organization's situation — I'll scope a custom engagement built around what you actually need.

• A short discovery conversation to understand your specific goals and constraints
• A tailored proposal combining elements from any of the services above, or addressing something entirely different
• Clear deliverables and timeline defined before work begins
• Flexible structure — project-based, capped-hours, or a hybrid — depending on what fits your situation